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In some instances, demand has become so tight that some authors can't get their preferred narrators who've voiced their books. Bray, Luke Daniels, and Robin Miles have become stars in their own right, commanding their own audiences for their performances on a wide range of projects.

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Demand for audiobooks and podcasts has skyrocketed in the last decade.ДЄudiobook and podcast platforms have also experimented beyond the form of the novel: audio dramas, once a mainstay of major radio networks like NPR or the BBC have made a bit of a comeback, while some books boast full cast readings, new editions featuring the voices of actors from recent adaptations, or stories published exclusively in the medium.ДЄll of that creates an incredible amount of demand for content. Digital audio production has been an innovative field, producing high-quality stories that fuel demand even further. Audible and smartphones changed that: everyone soon had a device that they could store an entire library on. There are a lot of reasons for this: up until recently, audiobooks were cumbersome: you'd have to cart around a binder of cassette tapes or CDs any time you wanted to listen to an unabridged novel. Publishers Weekly posted a lengthy article by Thad McIlroy called ' AI Comes to Audiobooks,' in which he proposed that publishers should adopt artificial intelligence as a way to cut costs when it comes to the production of audiobooks and audio content.ДЄudiobooks are one of the fastest-growing segments of the publishing industry, and I've spoken with authors in recent years who've pointed out that in the pie-chart that is their backlist (print, ebook, and audio), audiobooks are taking up an increasingly bigger part of their income. There's another example that came to mind this week: audiobooks. In many cases, those jobs can't be automated to be made safer. The scaling up of demand for iPhones (and presumably, devices from other makes) meant incredible demands all the way down the supply chain, and onto the workers who produced the devices that we rely on every day. To build out their networks, companies like AT&T and Verizon had to build more towers, which meant more people working in dangerous jobs - and which ended up meaning that there were more deaths in that specific industry. In Brian Merchant's excellent book The One Device: The Secret History of the iPhone, he recounted how the explosive growth in smartphone usage fueled an incredible demand for cellular bandwidth. In other cases, you build additional infrastructure to meet the demand.

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Working in student support at a university, we had a lot of discussions about how to scale our efforts, reexamine job duties and processes to try and make things more effective, with the idea that if we could shift our skills to things we were better at, automate other aspects of the job, or assign specialists, we could accommodate more people.

I've been thinking about how demand and supply work when it comes to more intangible things - stuff you can't pick up off a shelf. You get a shortage, and if economics works as theorists say, the price goes up to accommodate demand. What happens when you have incredible demand for a product, but constraints on your production - X number of people want to buy from a finite pool of whatever Y is - Tickle-me-Elmos, garden gnomes, PokГ©mon Cards, etc. Let's talk about supply chains for a moment, shall we?